“Beauty Is For Everyone” Harris Reed’s MAC Cosmetics Collab Is Rethinking MakeUp

Just as Harris Reed’s clothing offers an important voice in the conversation around the way we define masculinity and gender identity in fashion, a limited-edition collaboration with MAC Cosmetics created by the 24-year-old British-American designer is set to redefine the way we approach makeup. 

Welcome to Artist Spotlight #37 series on my blog.

“Beauty is fluid, beauty is for everyone and I can’t wait to see how people are going to use this collection to show their version of self-expression and fluidity,” Harris told Vogue, practically shrieking down the phone with excitement. “That’s what I’m super excited about.”

“My first experiences with makeup were with my friends at a MAC store getting ready for prom and it was the brand that I first saw putting make-up on ‘boys’’, they explain, citing MAC as the perfect partner. “For it to even trust me, and take on my strong-ass message of fighting for fluidity, I have to say, has just felt like the most beautiful partnership.”

One of Harris’s personal highlights to come from the collaboration is that it will enable their hundreds of thousands of followers the opportunity to own their own part of the Harris Reed brand and feel included in its wider message. “It’s such an emotional thing for me. I’ve been so incredibly lucky that millions of people have seen the things I’ve worked on and have been a part of, but have maybe until now they’ve not been able to buy into it. This is now something that anyone can get their hands on and be a part of. It doesn’t feel real, it feels crazy.” 

The millennial-pink packaged collection is made up of four products, each of which offers a plethora of possibilities to play around with. A smudge of one shade into your hairline could work mixed with another swept over your eyelids for a trip to the shop – just as Harris did when creating the palettes. Though MAC has a history of being used by professionals, this collection has a level of tactility to it that the least acquainted with makeup can become quickly familiar with. The fact that there are no application brushes is deliberate – Harris prefers the human touch.

“It is very much about a playfulness and the joy of makeup,” Harris continues. “As someone who makes clothes that take a couple of weeks to produce, if I want to make a statement with makeup, it literally takes me seconds with a good lipstick or eyeshadow. As I have pushed this idea of a more fluid space in a more fluid world, I’ve really loved that makeup can always be that gorgeous icing on top. It doesn’t only complete the look but, it also completes the message, acting as that extra ounce of light to help radiate what I stand for.”

Much like their clothing, the inspiration behind the colours and products is a major meeting of eras and aesthetics, resulting in an overall “glam-luxe romanticism gone non-binary,” they say. “It is a mix between Studio 54 and rococo, but also think a full renaissance party. You can start with this very beautiful, very whimsical approach and then by the end you can end up with this Studio-54-inspired gold eyeshadow all over your face, even pushing up to the hairline.” Their hero product? A trio of lipsticks called ‘From Harris, With Love’ that reminds them of their first forays into makeup and looking at lipsticks with their mum as a child. “I know those are the ones that I will keep on me at a party, applying, applying and applying.”

Harris’s own approach to beauty and using makeup for themselves has shifted as their sense of self has grown — most notably after they started at Central Saint Martins, emerged in London’s creative scene. Yet they weren’t always so comfortable and forthcoming with using products for themselves. “Being around fabulously flamboyant people really pushed me in the way that I wanted to express myself in terms of my gender identity and being creative across so many areas,” they said.

“[Wearing makeup] has made me have a much more honest approach to my identity. Like anything, it can be scary if you’re not familiar with it. The minute I thought of makeup as a tool to use to send a message and spark a story, was when I started having a way more playful approach. It gave me a space to feel that everything was okay. It definitely was a journey and now I realise that you write your own rulebook.”

The four-piece collection is a small but mighty push for us all to rethink how we use and approach makeup. Harris doesn’t see using cosmetics any differently to employing a fabulous fashion accessory when putting an outfit together. “I think if I, and this collection, can be of any influence to make people look at makeup as a tool to be who you want to be, then that’s job done,” they said.

“Try and not think of makeup as something that makes you look ‘pretty’ and try and not look at it as something that you use to make yourself better, but to explore and enhance something within you. Use makeup as a tool to be your most authentic self.” 

VOGUE article

Advertisement