When you think of must-have beauty products, your brain will probably overlook eyebrow gel. However, if the latest innovative brow gel formulas are any indication, it might be time to change that. The truth is, eyebrows, and brow products, are severely underrated.
Eyebrows have the power to make a face by shaping, lengthening, and defining its features. Beyond the basics, filling and defining the brows can completely change and elevate a makeup look—much the way the right hairbrush, blow-dryer, or volumizing product is key to a bombshell blowout. You can’t have great hair without great hair products, and the same goes for eyebrows.
Whether you’re looking to tame, fluff, or simply keep your ’90s-inspired skinny brows in place, these products have your arches covered. Read on for the best eyebrow gels for all your grooming and glamming needs, according to Glamour editors.
Glossier Boy Brow
She’s an icon, she’s a legend, she’s been the moment since she first launched in 2015—she is Glossier’s Boy Brow. A legion of fans swear by her super-light but thickening formula, which delivers the softest and fluffiest brows. Just a couple swipes will make your brows look groomed and defined, never cartoonish. When I’m pressed for time or want to do a minimalist makeup look, this is my go-to. —Ariana Yaptangco, senior beauty editor
Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel
My first experience with this eyebrow gel was testing it for the Glamour Beauty Awards earlier this year, and it’s stayed in my rotation ever since. I like how light the product texture feels—no greasy, clumpy sensations here. Instead I’m left with a perfectly subtle yet fluffy brow. —Anna Moeslin, deputy editor
Anastasia Beverly Hills Clear Brow Gel
I didn’t know I needed an eyebrow gel until I tried this one from Anastasia Beverly Hills. It holds my eyebrows in place and gives them a sleeker look. Sometimes I pair it with my Anastasia Brow Definer, but for the most part I’ll only use a few coats of this gel. It looks good regardless, and I will definitely be repurchasing once I run out! —Monique Wilson, editorial assistant
Patrick Ta Major Brow Lamination Gel
My go-to for hot summer days and special occasions, Patrick Ta Major Brow Lamination Gel is the Black + Decker of brow gels. Layer on a little too much, and you might end up leaving clumps of dried product behind (been there). But the tackiness is a godsend for arches that tend to fall throughout the day. Slicked on with a decisive hand, this gel will give you serious hold and definition. Plus, the dual-ended plastic applicator makes precision a cinch. —Hanna Lustig, staff writer
Tarte Big Ego Sketch & Set Brow Pencil & Tinted Gel
I’m obsessed with Tarte’s brow duo mainly because the gel side is pigmented enough to add some depth but not so much that I look as if I literally drew my brows in with a Sharpie. I’m also partial to eye products that are packaged in super-slim tubes, like this one, as they allow for greater control. Extra points for the inclusion of nourishing babassu oil, which leaves brows soft, never crunchy. —Perrie Samotin, digital director
Urban Decay Brow Endowed Brow Primer + Color
I’ve always appreciated my eyebrows, but after I shaved my head, I realized how lucky I was to have the same bushy eyebrows my grandfather has. Since my brows were now the focal point of my face, I got very into keeping them perfectly plucked and in place. The Urban Decay Brow Endowed Brow Primer + Color quickly became a regular in my beauty routine. I use the Primer side to keep any rogue hairs in place, while the pigmented side helps define my brows. The product is light enough to not make your eyebrows feel hard and allows for a more natural look. —Krystyna Chavez, senior social media editor
Refy Brow Sculpt Shape and Hold Gel With Lamination Effect
I have naturally thick brows, and while I used to be ashamed of them, I show them off proudly now. This gel is unlike any other brow product I’ve used before. It sculpts my arches while maintaining a natural look thanks to the laminating effect. I took one look at brand founder Jess Hunt’s brows and knew this would be a game changer for me. —A.N.
L’Oréal Paris Unbelieva-Brow Waterproof Topcoat
Face sweat is my biggest enemy during the summertime—especially during the current heat wave. As a result, my makeup products have been given the impossible task of fighting off humidity and perspiration. This waterproof eyebrow topcoat from L’Oréal does not budge—ever. My brows stay in place from morning to night, no matter how much I sweat or how often I spritz cooling mist onto my face. —A.Y.
Nyx Professional Makeup The Brow Glue Clear Laminating Gel
I love a good drugstore find, and Nyx never disappoints me. With naturally curly hair comes naturally curly brows, so not every brow gel on the market can tame these bad boys. The Nyx brow glue keeps those brow ends down and straight with just a few swipes. I also love that I don’t have to worry about any sticky gel residue as the day passes. —Andrea Navarro, commerce writer
Benefit Gimme Brow + Brow-Volumizing Gel
I’ve used Benefit’s Gimme Brow + Brow-Volumizing Gel for as long as I can remember. It perfectly shapes, fluffs, and defines my brows without weighing them down—it’s not at all hard or crunchy. At this point I’m so attached that I don’t feel like my makeup look is done until it’s applied. It’s just that good! —Danielle Sinay, associate beauty editor
Milk Makeup Kush Fiber Brow Gel
I have basically nothing in common with Hailey Bieber, except for the fact that we share a favorite eyebrow product. In her viral “Lazy Makeup Routine” on TikTok, the only thing the model puts on her brows is Milk Makeup’s Kush Brow Gel—and same here, girl, same. The gel perfectly fluffs up arches and defines hairs for a soft-soap brow look without any residue. I use a dark brown and tend to heavy-up on areas that are a bit more sparse. It may be a “lazy” product for Mrs. Bieber, but it’s an everyday thing for me. —Shanna Shipin, contributing editor
Too Faced Fluff & Hold Laminating Brow Wax
I typically don’t use eyebrow gel (just an eyebrow pencil and spool for me!), but when I want to make sure my brows stay in place for when I’m doing a full face of makeup, the laminating liquid wax formula of TooFaced’s Fluff & Hold totally does the trick. Plus, the dual-sided brush applicator makes it super easy to get the full-brow look I want. —Jessica Radloff, senior West Coast editor
Makeup by Mario Master Hold Brow Gel
I’m a huge fan of celebrity makeup artist Mario Dedivanovic’s beauty line because you are able to see his years of industry work reflected in his products. The Master Hold Brow Gel is no different—the slim packaging makes it easy to control and navigate the curves of your brow, while the spool is big and fluffy to catch every hair. —A.Y.
Kassy Rose Makeup Artistry 