Cream bronzer is beloved among pro makeup artists because it blends seamlessly into skin, almost melting to become one with the complexion. But besides its ultra-simple application and the natural, skin-like dewy finish it creates, it’s also incredibly versatile: It can of course be used to, well, bronze, but, when applied strategically, it can also contour and sculpt the face, bring overall warmth to the chest, neck and shoulders or even serve as a neutral-toned eye shadow to build beautiful, subtle depth. What I’m really getting at here is that cream bronzer is truly the unsung hero of the makeup bag, and it’s time the product gets its due.

With that in mind, here’re some of my (and cult) favourite cream bronzers and contour sticks, with something for every skin tone, finish preference and price point. From sheer shimmers that illuminate skin, ultra-blendable mattes that create a natural effect and ingeniously designed sticks that can be swept beneath cheekbones or along the hairline with ease and precision. Look through the selection below to see them all.
SAIE Sun Melt Natural Cream Bronzer

Lys Beauty No Limits Cream Bronzer and Contour Stick

ELF Putty Bronzer

Tarte Sea Breezy Cream Bronzer

Physicians Formula Organic Wear Sculpting Bronzer

Fenty Beauty Cheeks Out Freestyle Cream Bronzer

Tower28 Bronzino Illuminating Cream Bronzer

Rare Beauty Warm Wishes Effortless Bronzer Stick

Danessa Myricks Power Bronzer Cream Bronzer

Chanel Les Beiges Healthy Glow Bronzing Cream

Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Cream Bronzer
